Question 1

What do we discuss at an introductory meeting?

Accepted Answer

The initial consultation is free and non-binding. We'll discuss your goals, challenges, and expectations. Afterward, you'll receive a transparent quote tailored to your budget and needs.

Question 2

What is the difference between an introductory appointment and a consultation appointment?

Accepted Answer

We differentiate between introductory and consultation appointments to offer our clients the best possible service. An introductory appointment allows you to get to know us and our agency better – and vice versa. The focus should be on your needs and concerns. During this conversation, I would also be happy to explain our working methods and how we specifically support companies in marketing their core business.

A consultation, on the other hand, is more detailed and tailored to your specific business requirements. Here, we identify potential optimizations and develop concrete recommendations for improving your market presence. This appointment is more intensive and requires a deeper understanding of your company to develop specific, tailored solutions. The results from the consultation are practical and offer immediately implementable strategies.

Question 3

What makes Yellow Brick special as a marketing agency for small businesses?

Accepted Answer

Yellow Brick supports small business owners and the self-employed with customized marketing strategies. We combine practical advice with creative ideas to help your brand gain visibility – even on a tight budget.

Question 4

Why do I need a brand strategy for my small business?

Accepted Answer

A clear brand strategy helps you differentiate yourself from competitors, target your customers, and build long-term trust. This is especially crucial for small businesses to grow successfully.

Question 5

How does Yellow Brick support brand development?

Accepted Answer

We help you define your vision, values, and target audience. From there, we develop your brand identity, your storytelling, and a suitable visual language that fits your company.

Question 6

What are the benefits of booking marketing consulting with Yellow Brick?

Accepted Answer

• Clear positioning on the market
 • Visibility in your target group
 • Strategies that are realistically implementable
 • Transparent costs with no hidden fees
 • Personal support instead of impersonal standard solutions

Question 7

How much does marketing for small businesses cost at Yellow Brick?

Accepted Answer

We offer flexible pricing models, from one-off consultations to customized packages. This means even small businesses and startups can benefit from professional marketing.

Question 8

Do you also offer support with website design?

Accepted Answer

We'll help you with your website's structure, content, and branding. We work with Wix Studio for the technical implementation. If you prefer a different content management system (CMS), we'd be happy to explore it with you. We're not programmers and can't create completely custom-programmed websites. However, Wix Studio offers a wide variety of design options, allowing us to incorporate your individual design and beautifully implement all your wishes.

Question 9

Does Yellow Brick only work with companies in Basel?

Accepted Answer

No, we advise clients throughout Switzerland. Many processes—such as workshops, strategy development, or coaching—can be conveniently conducted online.

Question 10

Can I also use marketing as an individual or freelancer?

Accepted Answer

Yes, Yellow Brick is especially suitable for sole proprietors, freelancers, and the self-employed. We develop strategies that make you professionally visible without requiring you to invest in expensive campaigns.

Question 11

How long does a marketing project with Yellow Brick take?

Accepted Answer

It depends on the scope: some clients book us for a short sparring session (1-2 sessions), others for long-term support over several months.

Question 12

Which industries does Yellow Brick support?

Accepted Answer

Our clients come from a wide range of industries: retail (local shops, boutiques), restaurants, crafts, coaching, yoga, dog and creative schools, sewing studios, and more. What matters is not the industry, but your motivation to gain visibility.

Question 13

Can Yellow Brick help me better reach my target audience?

Accepted Answer

Yes. Together we'll define your target audience and develop strategies for reaching them with the right messages and channels—online and offline.

Question 14

Why is your agency called Yellow Brick?

Accepted Answer

The name stands for orientation and a clear path. Like the "yellow brick road" in The Wizard of Oz, Yellow Brick leads you to your goal: an authentic, visible, and strong brand presence.