About Us
And what makes Yellow Brick special
Do you know the yellow brick road from "The Wizard of Oz?" No? The yellow brick road is a symbol of the path of life, the journey of self-discovery, or even the path of initiation into the next chapter. The path taken by the main character, Dorothy, seems orderly and clear, but leads through uncertainties, illusions, and trials. It contrasts with the chaotic, confusing land of Oz—and thus points to the longing for structure in a complex world.
Yellow Brick wants to accompany you on this very journey. We simplify the complex path through the marketing jungle and show you a clear path to making yourself and your company visible and reaching customers.
With a clear strategy and a focus on your core business, we enable you to master the challenges of the corporate world. We are designers, strategists, and sparring partners all rolled into one.
Sarah
Founder & Companion
Yellow Brick is for those who have set out on their journey.
For small businesses with big ideas, limited resources – and a lot of heart.
We listen before we plan.
Understand before we design.
And accompany instead of conducting.
Our goal:
make visible what is already there –
strengthen what supports –
and help you find your own tone,
instead of forcing them into foreign patterns.
Marketing not as a loudspeaker,
but as a compass.
As a business economist, I have a flair for organization and numbers. This is reflected especially in my work ethic. Thanks to my specialization in the Master's program in Marketing and Brand Management and my many years of professional experience in various marketing fields, I bring in-depth knowledge of strategic marketing, digital marketing, marketing planning, and branding.
